Always aiming to help prepare the ideal meal, General decided to include three absolute novelties in its range of products: tuna, sardine and mackerel pâtés. As a starter, on toasts or bread, at pleasant times with family or friends, General pâtés are easy to use, tasty and nutritionally... READ MORE

General added olive oil and garlic to the ‘faithful friend’, and in a second version also chilli pepper, and the result are two products that combine the principles of Mediterranean diet with the flavours of Portugal. These two proposals of cured canned codfish allow you to make the... READ MORE

To honour the greatest sporting event of the Portuguese summer, GENERAL launched a can to celebrate the 90 years of the ‘Volta a Portugal’, which was held for the first time in 1927. Regarded as one of the greatest symbols of national identity, the ‘Volta’, whose 79th edition took place... READ MORE

Raul Alarcón (W52-FC Porto) was the big winner of the ‘2018 Volta a Portugal’ (Cycling Tour), which once again had General’s support. In the 80th edition of this event, General returned to the road to colour the ten stages of the competition in yellow and provide a special flavour,... READ MORE