Ao conquistar o terceiro lugar, da classificação geral individual, na Volta a Portugal 2020, a equipa Atum General | Tavira | Maria Nova Hotel alcançou os objetivos a que se havia proposto: lutar pela conquista da prova e figurar no pódio final. O mérito é de toda a equipa... READ MORE
As Conservas General homenageiam a Volta a Portugal em Bicicleta com uma lata, de atum, comemorativa dos 90 anos da prova. Nesta edição temática são relatadas algumas das etapas mais emblemáticas, entre elas a subida à Serra da Estrela e ao santuário da Senhora da Graça. Leia o artigo... READ MORE
Always aiming to help prepare the ideal meal, General decided to include three absolute novelties in its range of products: tuna, sardine and mackerel pâtés. As a starter, on toasts or bread, at pleasant times with family or friends, General pâtés are easy to use, tasty and nutritionally... READ MORE
General added olive oil and garlic to the ‘faithful friend’, and in a second version also chilli pepper, and the result are two products that combine the principles of Mediterranean diet with the flavours of Portugal. These two proposals of cured canned codfish allow you to make the... READ MORE
To honour the greatest sporting event of the Portuguese summer, GENERAL launched a can to celebrate the 90 years of the ‘Volta a Portugal’, which was held for the first time in 1927. Regarded as one of the greatest symbols of national identity, the ‘Volta’, whose 79th edition took place... READ MORE
