Always aiming to help prepare the ideal meal, General decided to include three absolute novelties in its range of products: tuna, sardine and mackerel pâtés. As a starter, on toasts or bread, at pleasant times with family or friends, General pâtés are easy to use, tasty and nutritionally balanced proposals. They are also a great source of protein and a creative way to increase fish consumption.
General added olive oil and garlic to the ‘faithful friend’, and in a second version also chilli pepper, and the result are two products that combine the principles of Mediterranean diet with the flavours of Portugal. These two proposals of cured canned codfish allow you to make the ideal meal or the most appetizing suggestions of finger food. In any situation, they remind us of the flavours we have in our memory, whether the option of presentation is traditional, [...]
To honour the greatest sporting event of the Portuguese summer, GENERAL launched a can to celebrate the 90 years of the ‘Volta a Portugal’, which was held for the first time in 1927. Regarded as one of the greatest symbols of national identity, the ‘Volta’, whose 79th edition took place between August 4 and 15, is thus portrayed in the lithograph of a limited edition of tuna cans in oil of this brand of canned fish with a historical connection [...]
Raul Alarcón (W52-FC Porto) was the big winner of the ‘2018 Volta a Portugal’ (Cycling Tour), which once again had General’s support. In the 80th edition of this event, General returned to the road to colour the ten stages of the competition in yellow and provide a special flavour, at different moments of tasting, to cycling fans. With 21 teams participating and a rejuvenated squad of around 150 men, the 80th ‘Volta a Portugal’ presented five international teams this [...]